03 / MINIMAL BRUTALISM

THE USER TESTING LAB THAT ACTUALLY SHIPS

EVIDENCE OVER OPINIONS. 95% CONFIDENCE INTERVALS BEFORE CLAIMING A FINDING IS REAL. NUMBERS OVER VIBES.

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RESEARCH + KNOWLEDGE / STATISTICAL RIGOR

CAPABILITIES

100+
RUNS
95%
CI
24
PERSONAS
3
PRODUCTS

SERVICES

01

SYNTHETIC USER TESTING

MULTI-PERSONA SIMULATION AT SCALE. 30-50 RUNS PER TEST. 95% CONFIDENCE INTERVALS. ADVERSARIAL VALIDATION INCLUDED.

02

UX TAXONOMY

EVIDENCE-BASED PATTERN LIBRARIES BUILT FROM REAL USER VOICES. DESIGN DECISIONS BACKED BY DATA, NOT OPINIONS.

03

LANDING PAGE OPTIMIZATION

PERSONA-LEVEL CONVERSION ANALYSIS. A/B VARIANT TESTING WITH SEGMENTED MESSAGING RECOMMENDATIONS.

04

PRODUCT RESEARCH (JTBD)

JOBS-TO-BE-DONE INTERVIEWS AT SCALE. OUTCOME-DRIVEN INNOVATION, VALIDATED NEEDS, PRIORITIZED FEATURES.

RECENT WORK

UX TAXONOMY

TINYLAB: EVIDENCE-BASED UI PATTERNS

TURNED 30 SIMULATED USER SESSIONS INTO A COMPREHENSIVE UX TAXONOMY. RESULT: 3-TYPE SYSTEM WITH 72% CONSENSUS, ZERO ASSUMPTIONS.

RUNS=30 PERSONAS=7 CONSENSUS=72% DATE=2026.03
LANDING PAGE

LMTY: HOMEPAGE VARIANT TESTING

TESTED TWO HOMEPAGE VARIANTS ACROSS 10 B2B SAAS PERSONAS. FOUND V2 OPTIMIZES FOR C-LEVEL (+34 PTS) BUT ALIENATES PMM ICS (-41 PTS).

RUNS=40 PERSONAS=10 VARIANTS=2 DATE=2026.03

METHODOLOGY

DROP PEOPLE INTO A SITUATION AND SEE WHAT THEY NATURALLY DO. NEVER LEAD THEM. 95% CI BEFORE CLAIMING A FINDING IS REAL.
1
RESEARCH
BUILD PERSONAS FROM REAL HUMAN VOICES. NO ASSUMPTIONS.
2
SIMULATE
DROP PERSONAS INTO YOUR PRODUCT. 30-50 RUNS PER TEST.
3
VALIDATE
ADVERSARIAL REVIEW. 95% CI BEFORE CLAIMING FINDINGS.
4
SHIP
REPORT RESULTS IMMEDIATELY. NUMBERS, NOT VIBES.