05

THE USER
TESTING LAB
THAT ACTUALLY
SHIPS

EVIDENCE OVER OPINIONS. 95% CONFIDENCE INTERVALS BEFORE CLAIMING A FINDING IS REAL. NUMBERS OVER VIBES.

01
100+
SIMULATION RUNS
95%
CONFIDENCE INTERVAL
24
PERSONAS
3
PRODUCTS
02

SERVICES

01

SYNTHETIC USER TESTING

MULTI-PERSONA SIMULATION AT SCALE. 30-50 RUNS PER TEST. 95% CONFIDENCE INTERVALS. ADVERSARIAL VALIDATION INCLUDED.

02

UX TAXONOMY

EVIDENCE-BASED PATTERN LIBRARIES BUILT FROM REAL USER VOICES. DESIGN DECISIONS BACKED BY DATA, NOT OPINIONS.

03

LANDING PAGE OPTIMIZATION

PERSONA-LEVEL CONVERSION ANALYSIS. A/B VARIANT TESTING WITH SEGMENTED MESSAGING RECOMMENDATIONS.

04

PRODUCT RESEARCH (JTBD)

JOBS-TO-BE-DONE INTERVIEWS AT SCALE. OUTCOME-DRIVEN INNOVATION, VALIDATED NEEDS, PRIORITIZED FEATURES.

03

RECENT
WORK

UX TAXONOMY
TINYLAB:
EVIDENCE-BASED
UI PATTERNS

TURNED 30 SIMULATED USER SESSIONS INTO A COMPREHENSIVE UX TAXONOMY. RESULT: 3-TYPE SYSTEM WITH 72% CONSENSUS, ZERO ASSUMPTIONS.

30 RUNS · 7 PERSONAS · 72% CONSENSUS · MAR 2026
LANDING PAGE
LMTY:
HOMEPAGE VARIANT
TESTING

TESTED TWO HOMEPAGE VARIANTS ACROSS 10 B2B SAAS PERSONAS. FOUND V2 OPTIMIZES FOR C-LEVEL (+34 PTS) BUT ALIENATES PMM ICS (-41 PTS).

40 RUNS · 10 PERSONAS · 2 VARIANTS · MAR 2026
04

METHOD

DROP PEOPLE INTO A SITUATION AND SEE WHAT THEY NATURALLY DO. NEVER LEAD THEM. 95% CI BEFORE CLAIMING A FINDING IS REAL.
1

RESEARCH

BUILD PERSONAS FROM REAL HUMAN VOICES. NO ASSUMPTIONS.

2

SIMULATE

DROP PERSONAS INTO YOUR PRODUCT. 30-50 RUNS PER TEST.

3

VALIDATE

ADVERSARIAL REVIEW. 95% CI BEFORE CLAIMING FINDINGS.

4

SHIP

REPORT RESULTS IMMEDIATELY. NUMBERS, NOT VIBES.