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A
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C
D
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F
G
00 / OVERVIEW

THE USER TESTING LAB THAT ACTUALLY SHIPS

EVIDENCE OVER OPINIONS. 95% CONFIDENCE INTERVALS BEFORE CLAIMING A FINDING IS REAL. NUMBERS OVER VIBES.

RESEARCH + KNOWLEDGE / STATISTICAL RIGOR
01 / METRICS
100+
RUNS
95%
CI
24
PERSONAS
3
PRODUCTS
02 / SERVICES
01

SYNTHETIC USER TESTING

MULTI-PERSONA SIMULATION AT SCALE. 30-50 RUNS PER TEST. 95% CONFIDENCE INTERVALS.

02

UX TAXONOMY

EVIDENCE-BASED PATTERN LIBRARIES. DESIGN DECISIONS BACKED BY DATA.

03

LANDING PAGE OPTIMIZATION

PERSONA-LEVEL CONVERSION ANALYSIS. A/B VARIANT TESTING.

04

PRODUCT RESEARCH (JTBD)

JOBS-TO-BE-DONE INTERVIEWS AT SCALE. OUTCOME-DRIVEN INNOVATION.

03 / CASE STUDIES
UX TAXONOMY

TINYLAB: EVIDENCE-BASED UI PATTERNS

TURNED 30 SIMULATED USER SESSIONS INTO A COMPREHENSIVE UX TAXONOMY. RESULT: 3-TYPE SYSTEM WITH 72% CONSENSUS.

RUNS=30 | PERSONAS=7 | CONSENSUS=72% | DATE=2026.03
LANDING PAGE

LMTY: HOMEPAGE VARIANT TESTING

TESTED TWO HOMEPAGE VARIANTS ACROSS 10 B2B SAAS PERSONAS. V2: +34PTS C-LEVEL / -41PTS PMM ICS.

RUNS=40 | PERSONAS=10 | VARIANTS=2 | DATE=2026.03
04 / METHODOLOGY

DROP PEOPLE INTO A SITUATION AND SEE WHAT THEY NATURALLY DO. NEVER LEAD THEM. 95% CI BEFORE CLAIMING A FINDING IS REAL.

1
RESEARCH

BUILD PERSONAS FROM REAL VOICES.

2
SIMULATE

DROP PERSONAS INTO PRODUCT.

3
VALIDATE

ADVERSARIAL REVIEW. 95% CI.

4
SHIP

REPORT RESULTS IMMEDIATELY.