08
INTRODUCTION

THE USER
TESTING LAB
THAT ACTUALLY
SHIPS

EVIDENCE OVER OPINIONS. 95% confidence intervals before claiming a finding is real. Numbers over vibes.

CAPABILITIES
100+
RUNS
95%
CI
24
PERSONAS
3
PRODUCTS
SERVICES

WHAT WE DO

01

SYNTHETIC USER TESTING

Multi-persona simulation at scale. 30-50 runs per test. 95% confidence intervals. Adversarial validation included.

02

UX TAXONOMY

Evidence-based pattern libraries built from real user voices. Design decisions backed by data, not opinions.

03

LANDING PAGE OPTIMIZATION

Persona-level conversion analysis. A/B variant testing with segmented messaging recommendations.

04

PRODUCT RESEARCH (JTBD)

Jobs-to-be-Done interviews at scale. Outcome-driven innovation, validated needs, prioritized features.

CASE STUDIES

RECENT WORK

UX TAXONOMY

TINYLAB:
EVIDENCE-BASED
UI PATTERNS

Turned 30 simulated user sessions into a comprehensive UX taxonomy. Result: 3-type system with 72% consensus, zero assumptions.

30 RUNS 7 PERSONAS 72% CONSENSUS MAR 2026
LANDING PAGE

LMTY:
HOMEPAGE VARIANT
TESTING

Tested two homepage variants across 10 B2B SaaS personas. Found V2 optimizes for C-level (+34 pts) but alienates PMM ICs (-41 pts).

40 RUNS 10 PERSONAS 2 VARIANTS MAR 2026
METHODOLOGY
DROP PEOPLE INTO A SITUATION AND SEE WHAT THEY NATURALLY DO. NEVER LEAD THEM. 95% CI BEFORE CLAIMING A FINDING IS REAL.
1

RESEARCH

Build personas from real voices.

2

SIMULATE

Drop personas into product.

3

VALIDATE

Adversarial review. 95% CI.

4

SHIP

Report results immediately.